Best Practice Show 2017
The Best Practice Show is designed to create an event where primary care professionals can come together and share their learning and experiences. JPen Medical joined 200 other exhibitors at the Best Practice Show. The show, which is currently in its fifth year is packed with content for those working in the primary care industry and touches on every area of working in a modern industry. Best Practice raises the awareness of hundreds of suppliers amongst key decision makers across the primary care sector including CCG’s, GP Practices, Practice Managers and Senior Nurses. We believed this was a great opportunity for us to network with a number people within the primary care industry. The aim was to aid strategic growth through gaining new clients. For us at JPen Medical we felt this show was a key opportunity to reach our target market and gain exposure for the medical testing and calibration services we offer. There aren’t many other events that would enable us to directly reach our target market as well as Best Practice. A key growth area for us in the next financial year is GP surgeries. By exhibiting at the Best Practice Show we were able to target GP’s, offer a discount on our services and begin to build customer relations. We met a number of practice managers as well as GP’s and senior nurses and were able to gain insight into who does their medical testing and calibration. We were surprised at how many sectors attended the Best Practice Show. Delegates from prisons, care homes and NHS procurement teams were all present and this enabled us to reach a larger audience and target other sectors rather than just GP’s and hospitals. We would definitely recommend this event to others aiming to target individuals in the primary care sector. Speaking to delegates really enhanced our knowledge within the primary care sector and illustrated to us the growth opportunities that were available to us. We have already provisionally booked our stand for next year and we are excited about the prospect of returning to this event. Having taken inspiration from other people’s stands we want to produce more marketing materials for different sectors as well as continuing the competition we ran this year as this proved to be incredibly successful. We’d like to introduce a company video into our stand and display this. This will hopefully make our stand more eye catching to people passing.